The Knowledge Graph is starting to dominate search!
A recent study, based on 1.4 million queries, shows that for 50 percent or more of users’ queries, Google shows a featured snippet, rich answer, direct answer, or something similar in the search results. Or stated differently, half of all searches reviewed use the Google’s Knowledge Graph.
As marketers or website owners, you have to be aware of the Knowledge Graph and understand how you can optimize for this type of search.
Course Lessons & Topics
- Introduction to Google’s Knowledge Graph
- Knowledge Graph Concepts
- Knowledge Panel
- Knowledge Box (Answer Box)
- Featured Snippets
- Rich Cards
- Structured Data
- Ranking in the Knowledge Graph